This weekend we launch the first version of the magazine over at animepicks.co.uk. Under the hood it’s a regular WordPress setup, but with theme and template files built from the ground up. Because of the rather specific requirements for a magazine look and feel, rather than relying on the WP “loop” most of the content has been stuck together with hand-crafted PHP.

The project has also given me chance to play with all-round branding, from t-shirt design to badges. A lot of fun, and freedom (which is rare!), plus it’s been very interesting trying to get WordPress to do more “fun” layouts.